Connection in everyday places.
Private sites bring the conversation into places people already visit.
Explore the approachThe place is part of the conversation.
The right environment can make it easier to stop, talk and discover the work behind a cause.
Read the room.
Find the connection.
Every place has a different pace. Choose a setting to explore how a conversation can belong within it.
A clear invitation in a busy day.
Where people are moving, visibility and a short introduction matter. The presence should be easy to understand without interrupting the natural flow of the location.
WHAT THE SETTING ASKS OF US- Clear sightlines
- Room to move
- An optional invitation
- 1
Understand the venue
Consider the audience, pace and purpose of the location.
- 2
Plan the presence
Discuss positioning, access and the space needed for a comfortable conversation.
- 3
Welcome engagement
Make it easy to recognise the cause and choose to stop.
- 4
Review the experience
Look at the interaction from the perspective of visitors, venue and campaign.
Good questions.
Clear starting points.
What kinds of location should we discuss?
Begin with places relevant to your audience and where an appropriate presence could be arranged. Suitability, availability and venue requirements need to be considered for each campaign.
Does higher footfall always make a better location?
Footfall is only one consideration. Audience relevance, the pace of the space and the ability to hold a comfortable conversation also matter.
Can private sites complement another channel?
Different channels can serve different contexts. A campaign discussion can consider private sites alongside door-to-door or events, based on the objectives and practical scope.
Find the right place to connect.
Share your audience and the kinds of spaces you have in mind.